Comparison

Gurulu vs Google Analytics

Privacy-first, no sampling, real-time, better UX

Analytics

FeatureGuruluGoogle Analytics
Unlimited Events✓✓ (sampled)
Funnels✓✓
Attribution (9 models)✓✓
Real-time✓Delayed
Cohorts✓✓

Error Tracking

FeatureGuruluGoogle Analytics
JS Error Capture✓✗
Source Maps✓✗
Error Grouping✓✗
Alerts✓✗
Mobile CrashesPlanned✗

CRM / People

FeatureGuruluGoogle Analytics
Contact Profiles✓✗
Segmentation✓Basic
Identity Resolution✓Basic
Integrations (11+)✓Google only

AI

FeatureGuruluGoogle Analytics
Natural Language Queries✓✗
Anomaly Detection✓Basic
Auto-discovery✓✗
AI Insights✓Basic

Developer Experience

FeatureGuruluGoogle Analytics
CLI✓✗
MCP Server✓✗
REST API✓✓
Mobile SDKsPlanned✓
Auto-setup (1 tag)✓✗

Pricing

FeatureGuruluGoogle Analytics
Free TierUnlimitedFree (sampled)
Event LimitsNone10M/property
Seat LimitsNoneNone

Where Gurulu Wins

  • +No data sampling ever
  • +Privacy-first, no ad tracking
  • +Built-in error tracking and CRM
  • +AI natural language queries
  • +Real real-time (SSE push)

Where Google Analytics Wins

  • +Deepest Google Ads integration
  • +Universal adoption and training resources
  • +BigQuery export
  • +Free at any scale (with sampling)

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