Comparison
Gurulu vs Heap
Auto-capture + AI insights, error tracking, free forever
Analytics
| Feature | Gurulu | Heap |
|---|---|---|
| Unlimited Events | ✓ | Paid plans |
| Funnels | ✓ | ✓ |
| Attribution (9 models) | ✓ | ✓ |
| Real-time | ✓ | ✓ |
| Cohorts | ✓ | ✓ |
Error Tracking
| Feature | Gurulu | Heap |
|---|---|---|
| JS Error Capture | ✓ | ✗ |
| Source Maps | ✓ | ✗ |
| Error Grouping | ✓ | ✗ |
| Alerts | ✓ | ✗ |
| Mobile Crashes | Planned | ✗ |
CRM / People
| Feature | Gurulu | Heap |
|---|---|---|
| Contact Profiles | ✓ | ✗ |
| Segmentation | ✓ | ✓ |
| Identity Resolution | ✓ | ✓ |
| Integrations (11+) | ✓ | ✓ |
AI
| Feature | Gurulu | Heap |
|---|---|---|
| Natural Language Queries | ✓ | ✗ |
| Anomaly Detection | ✓ | ✗ |
| Auto-discovery | ✓ | ✓ |
| AI Insights | ✓ | ✗ |
Developer Experience
| Feature | Gurulu | Heap |
|---|---|---|
| CLI | ✓ | ✗ |
| MCP Server | ✓ | ✗ |
| REST API | ✓ | ✓ |
| Mobile SDKs | Planned | ✓ |
| Auto-setup (1 tag) | ✓ | ✓ |
Pricing
| Feature | Gurulu | Heap |
|---|---|---|
| Free Tier | Unlimited | Limited free |
| Event Limits | None | Capped |
| Seat Limits | None | Capped |
Where Gurulu Wins
- +Truly free with no caps
- +Built-in error tracking
- +AI natural language queries
- +Built-in CRM
- +MCP and CLI tools
Where Heap Wins
- +Retroactive auto-capture analytics
- +Visual event labeling
- +More mature product analytics
- +Contently acquisition resources